This refreshing, baby soft daily facial cleanser is gentle enough for deep cleansing while it also helps to optimize the skin for other facial treatments. Mild cleansing agents (No Sodium Lauryl Sulfates) gently remove surface debris leaving your skin feeling fresh and clean. Formulated to soften and smooth the skin while also fortified with Purisoft®, a dirt-resistant peptide to help protect it from daily environmental pollution and to help keep your skin cleaner, longer. Additional purification boosters called Zeolites help draw the impurities so they are completely rinsed away. The daily use of this cleanser will leave your face feeling super soft, extra clean and amazingly hydrated. Now isn’t that what a cleanser is all about? Bestseller!